“DISEÑO DE UN MODELO DE CULTURA FINANCIERA PARA LOS SOCIOS DEL MERCADO “GRAN COLOMBIA” DE LA CIUDAD DE LOJA

The main objective of this research was to design a financial culture model for the partners of the "Gran Colombia" market, which allows them to develop financial skills and achieve a greater degree of financial security for their daily lives. To that end, it was pertinent to analyze the level of knowledge and financial skills of the target population, as well as to make a diagnosis of causes and effects of the partners, which emphasizes various factors such as: lack of financial education which limits practices Financial constraints, as well as the lack of time, and lack of interest in some cases, based on this information, financial strategies were developed which served as input for the realization of a financial book with its proper training and financial practices to carry out In the partners. As for the methodology, it was determined that it is an exploratory-descriptive type, since a field investigation was carried out and the behavior of the objective population was observed, a collection of bibliographic information related to the subject was made and in turn identified Behavior, and attitudes of partners to the financial culture, a finite sample of 290 was applied with a margin of error of 0.05%. It was also determined the need to strengthen the financial knowledge of the partners, given that the results of this research showed that these lack financial concepts leading to mismanagement of their financial resources, in addition they do not have financial habits, Due to lack of financial education, thus limiting their ability to manage their finances, besides they do not have enough liquidity, which reduces their capacity of saving, the respondents have bank and non-bank debts in addition a card was designed that Will serve as a guide to financial practices applicable to another number of people regardless of social status or economic condition, to publicize the content of this primer was designed a training program.

• Hoofdauteur: Cochancela Narváez, Sayuri Elizabeth (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2017
• Onderwerpen: BANCA Y FINANZAS; CULTURA FINANCIERA; MERCADO; GRAN COLOMBIA
• Online toegang: http://dspace.unl.edu.ec/jspui/handle/123456789/18531