Proyecto de factibilidad para la implementación de una Empresa “Bar – Restaurante Rústico” en la ciudad de Loja
This feasibility project entitled "Project feasibility for the implementation of an enterprise" bar - rustic restaurant “in the city of Loja " is fulfilled in all stages namely: It contains an introduction where the most relevant aspects of the work done in the literature review detai...
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2016
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| Témata: | |
| On-line přístup: | http://dspace.unl.edu.ec/jspui/handle/123456789/12879 |
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Přidat tag | Shrnutí: | This feasibility project entitled "Project feasibility for the implementation of an enterprise" bar - rustic restaurant “in the city of Loja " is fulfilled in all stages namely: It contains an introduction where the most relevant aspects of the work done in the literature review details the inherent aspects of the question asked is described , then in the materials and methods materials and methods as inductive, deductive method is analytical and descriptive describes study in discussing the market survey was conducted , which were used to carry out the work , then the results where the respective tab survey was conducted both the economically active population as the owners of bars and restaurants are described technical, administrative and financial study, likewise the respective conclusions and recommendations of the research work was determined , and finally in the literature notes books and pages relating to the issue raised ; annexes where formats are detailed surveys and finally describes the overall index . Following the objectives of the thesis are detailed. First it started with the realization of market research, which was developed to PEA city of Loja and people have bars and restaurants , through this study was to establish the levels of demand and existing supply in the service , then the unsatisfied demand is 117080 for the first year was determined. We proceeded to analyze the different marketing strategies where marketing strategies are analyzed: product, price, place, promotion and advertising. With data from the market research, we proceeded to the preparation of the technical study, which made it possible to determine the installed capacity of the company; with the result that the new service unit will be in the ability hits 131040 and capacity was used for the first year is 71136. Importantly, this project will have a lifespan of 10 years and its installation will be in the city of Loja at 24th of May and Zoilo Rodriguez also the company will be updated in tax obligations that must be met, thus fulfilling current economic policies of the government. Then we proceeded to perform the administrative and legal study, where the constitution of the company is determined in relation to the organization of the company this is a limited company and is made up of general meeting of members, manager, legal adviser, secretary, accountant and personnel necessary to perform the activities and the provision of services to offer. In business study helped to determine that the implementation of the business requires an investment of $ 53,491.82 that equity value is $ 33,491.82 giving a percentage of 62.61 % and 20,000 foreign capital that gives a percentage of 37.39 % by the National Development Bank, estimates of income and expenditure is also taken, cost analysis, equilibrium points, analysis of financial statements and statement of profit and loss and cash flow . And finally the financial performance yielded information on the profitability and financial solvency for the project , where it was determined that the company if feasible according to the indices of financial evaluation performed within them are the following was performed : The Net Present Value of $ 262,464.45 ; internal rate of return of 149.43 % ; Relationship Benefit Cost is $ 1.56 per every dollar the company earns $ 0.56 cents , Capital Recovery Period is 8 months and 1 day; sensitivity analysis indicates that the project supports an increase in the costs of 43.51 % for a total of 0.98% and the sensitivity analysis on the decline in revenues 29.67 % danto a total of 0.99 % indicates that the project is accepted. After completing the studies, the following conclusions and recommendations are made. |
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