Proyecto de factibilidad para la implementación de una empresa productora de tartas de queso y su comercialización en la provincia de Morona Santiago

The objective of this research is to determine the feasibility of creating a Studio Company Cakes Cheese and marketing in the province of Morona Santiago which allowed the application of different methods and techniques allows for the investigation, as the method deductive Inductive which is the method which the particular part to reach usually the statistical method which consists of a set of procedures for managing qualitative and quantitative research data. This data handling is checking purpose, a part of the reality of one or more vertical consequences deduced from the general and specific objectives of the research. The use of these methods allowed to reach the culmination of this work and that to achieve this it had to follow the steps of understanding and demonstration of the same application. The market survey conducted in the province of Morona Santiago, with a sample of 399 residents and 233 sellers of cheesecakes; Weighted survey have been analyzed and the results have been inferred then undertake market analysis, determining the potential demand of 136,451 people, 110,526 Real Demand, Effective Demand 72,947 inhabitants, which consume 48,874,490 grams Cheese Tarts , the Offer of 242,212 servings of 100 gr., and unmet demand 244 532 100 gram portions of cheesecake, which allowed us to determine that the project can and should be performed by the results obtained in the analysis of demand, levels of supply and marketing of this product. The installed capacity of the project determines that the company will be able to produce 119,600 servings of cakes cheese 100 gr., And whose capacity utilization is 71,760 jars of 100 grams of cheese cakes, which will produce 60% of capacity utilization in the first year which corresponds to 71,760 servings of 100 grams of cheese cakes, plus the location of it, to be located in the city of Palora in the streets Manuel J. Calle and El Triunfo is determined. The production process requires the use of suitable equipment, which will be guaranteed to get a quality product at reasonable prices. Then determining the project engineering process diagrams, characteristics of operation and management, technical requirements such as equipment, facilities, furniture and fixtures develops. Also an administrative survey determined as a Limited Liability Company, and the functional organizational structure to the hierarchical levels both Legislative, Executive, Consultant Level Support Assistant, Level Operational Level and the operating manuals, charts was performed; which served as a guideline for implementing a successful organization because it will feature the following staff: Manager, a Secretariat Contadora a Concierge-Keeper, who will be part of the Administrative staff and operational staff distributed as follows: a Chief production, sales manager, Two Workers, and a seller. The project reaches an investment of $ 36,799.78 and will be funded with a contribution of 59.24% of the partners total investment corresponding to $ 36,799.78 and a loan that will keep the project with the Development Bank will be the corresponding to 40.76% $ 15,000 10-year term at 15% annual interest. The financial evaluation shows the following results: According to the NPV of this project gives a positive value of $ 114,396.38, which indicates that the project or investment is suitable. For this project, the IRR is 78.15%, while the satisfactory value for the project, the time required to recover the original investment would be 1 year, 3 months and 17 days, for this project, the sensitivity values are less than one, thus not affecting the project changes in costs and revenues increased 39.97% and decreased in 24.98%, respectively, ie the project is not sensitive to these changes. Then the most significant findings and recommendations of the project is proposed

• 第一著者: Jami Quito, Elsa Guadalupe (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2015
• 主題: FACTIBILIDAD; TARTA; EMPRESA; COMERCIALIZACIÓN
• オンライン･アクセス: http://dspace.unl.edu.ec/jspui/handle/123456789/8269