Incidencia de las estrategias comunicacionales del área agropecuaria y de recursos naturales renovables de la Universidad Nacional de Loja en la socialización de la investigación barreras vivas de tuna y cultivos asociados a la conservación de suelos de ladera, período 2009-2010. Propuesta alternativa

This research aims to analyze and know the impact communicational strategies used by area agricultural and renewable natural resources of the National University of Loja in the socialization of the research "Hedgerows of tuna and crops associated with the conservation of soil slope". The m...

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Bibliographic Details
Main Author: Coronel Calle, Jeannet del Cisne (author)
Format: masterThesis
Language:spa
Published: 2013
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/16394
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Summary:This research aims to analyze and know the impact communicational strategies used by area agricultural and renewable natural resources of the National University of Loja in the socialization of the research "Hedgerows of tuna and crops associated with the conservation of soil slope". The methodology used was the hypothetical - deductive allowed through the study of the object of research, literature review and implementation of surveys aimed at students, teachers, managers of the area and an interview with the director of the project, establish that there is no communication strategic planning processes of socialization, monitoring and evaluation of the inquiries that are generated there. The hypothesis raised for this work are based on that communication strategies of the agricultural area of the Universidad National de Loja does not contribute to the socialization of the research scientist-technologic "Hedgerows of tuna and crops associated with the conservation of soil slope". The lack of communication in the agricultural area strategic planning and renewable natural resources affect the socialization of the processes of monitoring and evaluation of the scientific-technological research Hedgerows of tuna and crops associated with the slope soil conservation. In this context the alternative guidelines are oriented "structure planning of communication strategies to facilitate the process of socialization of the project "Hedgerows of tuna and crops associated with the slope soil conservation".