ESTUDIO DE FACTIBILIDAD PARA LA IMPLEMENTACIÓN DE UNA EMPRESA DE SERVICIOS DE LAVANDERÍA CON ENTREGA Y RECEPCIÓN DE PRENDAS A DOMICILIO EN LA CIUDAD DE LOJA

In this research work the results obtained in the development of the feasibility study of the project are presented, for the gathering of information, certain people participated as: consumers, bidders and owners of the different laundry services companies of the city, providing fundamental information for the tabulation, analysis and interpretation of results. The techniques of direct observation were used and the survey was applied to the economically active population of the city of Loja; to more of these techniques the methods were used: inductive and deductive. The number of surveys to be applied to the people who belong to the economically active population of the city of Loja for the collection of information was determined. Obtaining a total of 383 surveys to apply. With the market study through the application of surveys, it was determined that the actual demand for the service is 27%, corresponding to 29.102 inhabitants. The effective demand corresponds to 93% of the real demand, equivalent to 27.069 inhabitants The real offer of garment washing companies in the city of Loja is 191,745.37 kg per year The difference between the effective demand and the real offer, results in an unsatisfied demand for the service, this being for the first year of 3,990,018.28 kg, so it is proposed to cover an amount of 82,862.64 kg of clothing. 7 It is used as a positioning strategy: Offer the services of ironing and maintenance of garments for the introduction in the market. In the technical study, the location was determined in the city of Loja, Celi Román neighborhood, being the main street Ramón Burneo intersected by the streets Pedro Víctor Falconí and Canónigo Bailón. The installed capacity is constituted by four washing machines, obtaining the annual washing quantity of 367,831.58 kg of clothes. The capacity used is 82,862.64 kg of clothing, working 8 hours a day so that it does not exceed forty hours per week as established in the Law. The service process begins with the reception of orders, it is moved to the user's home to receive the garments. In the room, proceed to; review, weigh and classify garments and start the process of prewash, washing and drying. It ends with the folding and bagging of the garments for delivery. Through the administrative study the business organization was established through the organizational charts: structural, functional and positional, this being a Unipersonal Limited Liability Company The manual of functions of the company was elaborated assigning responsibilities and roles of each job, the nature of the position and the requirements for the performance of the position. Through the financial study, the amount of the investment amounting to $ 29,167.32 was defined; of which $ 13,000.00 will be financed by external capital at a rate of 15% per year provided by the National Development Bank, while the $ 16,167.32 will be financed with personal capital. 8 The total production cost of the first year is determined to be $ 42,164.05, which helps determine the unit cost of production; this being $ 0.64 cents, for the sale price a profit margin of 33% was used, resulting in a retail price of $ 0.85 cents, adjusted price to $ 0.95 taking into account costs and competition. The income for the first year will be of $ 62,975.60, for the third year $ 66,290.11 and the fifth year of $ 72.919.12 The cash flow obtained for the present project is the difference between income and expenses, which directly affects the ability of the company to pay debts and / or buy assets; this being for the first year of $ 15,616.19 dollars and of the fifth year of $ 22,004.29. For the first year, the equilibrium point based on sales is $ 40,643.95 and depending on the installed capacity is 64.53%; for the fifth year, the equilibrium point based on sales is of $ 43,115.96 and depending on the installed capacity is of 59.15%. The main financial evaluation indicators determined that the net present value of the project is $ 23,108.44, a value that represents the benefits after recovering the investment made. The internal rate of return or the rate of return offered by the project is 48.12%, since this is higher than the highest passive rate paid by the financial system, the acceptance of the investment is estimated. 9 The benefit-cost ratio allows us to measure the yield for each monetary amount invested, for the present project it is $ 1.52 which means that for every dollar invested we obtain $ 0.52 utility cents. The period of capital recovery allows determining the time in which the initial investment will be recovered, for the present project it will be obtained in two years and six months. In the sensitivity analysis or the measurement of the degree to which profitability is altered, it was determined that the project supports an increase in costs of 22.44% and a decrease in revenues of 14.80% corroborating the feasibility of the project.

• Autore principale: TIGRE ASTUDILLO, LENIN GERARDO (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2019
• Soggetti: ADMINISTRACIÓN DE EMPRESAS; SERVICIO DE LAVANDERIA; PRENDAS A DOMICILIO
• Accesso online: http://dspace.unl.edu.ec/jspui/handle/123456789/21977