Plan estratégico de marketing para la compañía Damopac de la ciudad de Lago Agrio, provincia de Sucumbíos

The overall objective of conducting this analysis is to "develop a strategic marketing plan for DAMOPAC company town of Lago Agrio, Sucumbios province," which were complied with satisfaction as by the application of descriptive methods analytical, synthetic and deductive and using observation techniques, interviews and survey manager 22 employees and a sample of 234 customers relevant information that supports the study conducted was obtained. 27 In the situational analysis of critical success factors were identified which 6 are highlighting the opportunities "Extending mortgage term, allows greater access to housing"; and 6 threats, of which "The increase in import tariffs causes problems in production costs" represents a greater risk to the interests of Damopac. The result weighted by the builder in its external environment is 2.55 being necessary to implement strategies to take advantage of opportunities and minimize the threats that may affect the company. In its internal environment identified seven strengths, highlighting the "Good financial position" has Damopac; Also there are 7 standing weaknesses lack of "Availability of machinery and equipment themselves, increasing operating costs and reducing the margin of profitability." The analysis made the construction I reach a rating of 2.45 results indicating the need to implement strategies to leverage existing strengths and minimize the weaknesses that exist in the state. Depending on the results we proceeded to raise 6 Strategies, which proposes "Acquire machinery and equipment in order to increase the profit margin of the company"; conduct an "Agreement with financial institutions to facilitate the procurement of works and interested customers requiring credit"; "Develop a training plan to facilitate the adaptation of staff to new needs, skills and technological developments and respond to individual professional expectations"; "Creating the corporate website"; "Perform ad campaigns where a number of strategies to disseminate institutional image contemplate" and "Establish agreements with suppliers in order to receive discounts and have the provision of the necessary material; approaches aimed at improving the competitive position of Damopac, the same as detailed in the operational plans, where the steps are set to follow in its implementation. Finally it was determined that the proposal requires an investment of $ 26,544.20 US dollars, resources that enable the construction adequately confront the changing environment

• Hlavní autor: Pallo Intriago, Alex Patricio (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2015
• Témata: EMPRESA; MARKETING; EMPRESA CONSTRUCTORA; PLAN ESTRATÉGICO
• On-line přístup: http://dspace.unl.edu.ec/jspui/handle/123456789/8338