“Proyecto de Factibilidad para la Creación de una Empresa Productora y Comercializadora de camarón enlatado, en el Cantón Huaquillas, Provincia de El Oro

The aim of this research is intended, creating a producer and marketer of canned shrimp in the canton Huaquillas, focused on producing a quality product for the consumer satisfaction, the same will also be focused on providing sources employment, thus contributing also to better development both socially and economically. In order to perform this work, the application of different methods such as inductive and deductive was made; the same that helped analyze all information acquired and then make a specific study to identify challenges and opportunities, techniques were also applied as direct observation in order to obtain information visually on processing of canned products, the production process made by the company NIRSA since it has a similar production process, plus two types of surveys were applied first to the families of the canton Huaquillas with the intention of meeting the needs, tastes and preferences and the second marketers seafood with a view to identifying the kind of competition they represent for the company, and also to meet the unsatisfied demand in the market, etc. an interview was also applied to a food engineer with the intent to obtain information to enhance the production process for canned shrimp. The management of these methods and the application of the present techniques allowed to reach the culmination of this work, since to do so it had to follow the steps of implementation, understanding and demonstration of it. In the market study, it was determined that there is no direct competition for canned shrimp in the canton Huaquillas and could also see that 2015 potential claimants are 12,881 families, real plaintiffs are 3,091 families and actual applicants they are 2,751 families and while unmet demand for only considered effective demand and per capita consumption, being 286,104 pounds. 7 In the technical study, the used capacity is determined taking into consideration that the company will work 8 daily from Monday to Friday, making a single daily processing 800 precooking shrimp containers of 454 gr. in a time of 3 minutes, working the 260 working days a year it will achieve the precooking shrimp 208,000 containers of 454 gr. for the first year. For the implementation of the project is important to have adequate physical space for the development of activities, therefore the place where the company will operate will be leased in the first cooperative in October and will be distributed as follows: Management, Accounting, secretary, warehouse and production plant. In the engineering project comprises all the technological component to be used besides the production process is established with its respective process flowchart diagram. As for the organizational study, the company will operate in the form of Limited Liability Company, its name is "Ecualimentos Canned Sea King" Cía. Ltda., The company will be located in the Pan American and Banderas streets, administrative organization is structured according to the needs required maintaining hierarchical levels specified in the structural, functional, posesional flowcharts and manual functions corresponding to the activities each position. In the financial study, an initial investment of $ 126.856,86 therefore seen in fixed, deferred and current assets, the amount of investment is solved by 76% by equity and 24% through the granting of a financial credit granted by the National Development Bank. To prepare the proformado budget for each year of the project, became the respective depreciation on fixed assets and amortization on deferred assets with an inflation rate of 5%, the total cost of production for the first year of operation is $ 787,516.61. 8 For determining the sale price was obtained in the unit cost plus profit margin will be 20% resulting in the selling price to the public for the first year is $ 4.55 per can of canned shrimp 454 gr. (One pound), total revenue for the same year will be $ 946,400.00. Net income for the first year is $ 94,805.72 while for the fifth year net income of $ 178,868.08 will be obtained. For the breakeven in the first year income is required for sales of $ 293,312.70 with an installed capacity of 31%, with the production of 93,416 units of canned shrimp. Then he proceeded to make the financial evaluation, determining that the cash flow for the first year is $ 106,501.57 and for the fifth year will cash in $ 199.705,30 box. It was estimated that the project has a positive return, after having obtained the sum of net flux NPV it is found that the project is profitable since the NPV is positive. The internal rate of return exceeds the opportunity cost of what the project is profitable. In the sensitivity analysis it was determined that an increase in the costs of 14.59%, and a decrease in revenue of 11.88%, the project is not sensitive to changes. In the Benefit Ratio - Cost the result is greater than one, this indicates that for every dollar invested get $ 1.24 cents profitability. In the Capital Recovery Period and according to the original formula project investment and payback time is 1 year, 2 months and 12 days was applied. Finally some conclusions and recommendations suggested for the investor to easily take the best decisions besides the literature that has been used and the annexes which consist format surveys aimed at families in the canton Huaquillas presented are proposed, the format of the surveys applied to seafood marketers, the draft and proformas of the investments required for the project.

• Main Author: Cabrera Rosario, César Jonathan (author)
• Format: bachelorThesis
• Language: spa
• Published: 2016
• Subjects: ADMINISTRACIÓN DE EMPRESAS; CAMARÓN ENLATADO; CONSUMIDORES; FUENTES DE EMPLEO
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/11973