PROYECTO DE FACTIBILIDAD PARA LA CREACIÓN DE UNA EMPRESA PRODUCTORA Y COMERCIALIZACIÓN DE BOLSAS PERSONALIZADAS PARA REGALO, EN LA CIUDAD DE LOJA”
ABSTRACT This research has as its main objective: To determine the feasibility of implementing a production and marketing customized gift, in the city of Loja bags company. And the complete analysis of the project requires the realization of the specific objectives and market research, technical, ad...
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2016
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| Soggetti: | |
| Accesso online: | http://dspace.unl.edu.ec/jspui/handle/123456789/10516 |
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Aggiungi Tag | Riassunto: | ABSTRACT This research has as its main objective: To determine the feasibility of implementing a production and marketing customized gift, in the city of Loja bags company. And the complete analysis of the project requires the realization of the specific objectives and market research, technical, administrative, financial. To study the investigation the following methodology was used: the deductive method allowed to obtain valid conclusions determining whether it is feasible or not the creation of the project and the analytical descriptive method this method was used during the development of all research. In a survey results both buyers and sellers of the City of Loja was applied. In discussing the market research where demand was established it was made; being able to obtain the unsatisfied demand is 119,234 units gift bags for the first year, then the marketing plan, pricing, place and product advertising is established; The technical study is detailed size; where capacity utilization is 71.23% of installed capacity, and location of the company is in the homes of this company will be located in the District IV Centenario, Ramón Pinto on the streets between Azuay and Miguel Riofrio, the Loja .; On the administrative and legal study the company will be legally constituted as a limited liability company and its name will be "PaperGrup" CIA. LTDA, charts and manuals functions is presented. Study the financial investment needed to implement the same project is $ 8, $ 739.46 states. 5 Finally the assessment which analyzed the following indicators was performed: Net Present Value of $ 16,976.01; Internal Rate of Return of 48.18%; Cost benefit ratio is 1.23 for every dollar invested the company earns 23 cents; Capital recovery period is 2 years, 8 months and 23 days; Sensitivity analysis indicates that the project supports an increase in the cost of 9.67% for a total of 0.98% and the sensitivity analysis in the decrease in revenues of 8.21% for a total of 0.99% so the project is feasible, the conclusions and recommendations so determined, accompanied by the bibliography consulted with their respective annexes. |
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