Estudio de factibilidad para la creación de una empresa productora y comercializadora de confitería a ubicarse en la ciudad de Loja.

The creation of new companies and business in general, in our town is one of the main generators of economic resources and employment. According to the Internal Revenue Service in 2011, there were 12,320 businesses that have provided them to the productive sector, so that it conducted a feasibility study for the creation of a producer and marketer of confectionery located in the city of Loja. This company aims to provide a quality service, dedicated primarily to making and selling candy Loja as figures of chocolates, food of milk, pineapple jam, orange, apple, figs and guava in one place to satisfy the tastes and preferences of prospective consumers. For the development of this research work we applied different methods and techniques, as the scientific method that led to the discovery using data and confirm the findings, the inductive method which is able to determine the demand and supply of product and segment the target market; the deductive method allowed a description of the implementation of Confectionery in the city of Loja, and the analytic-synthetic method with which a study was made of each part of the feasibility project. Also used as direct observation techniques which allowed us to determine issues related to the preparation of various sweets such as chocolate figures, food of milk, jams, pineapple, figs, orange, apple and guava, surveys that were applied potential customers that allowed us to determine the demand for the products. With the completion of market research identified the potential demand for sweets; it is of 121,208 people over the age of urban parishes of the city of Loja. Note that for the potential demand we assume that each person consumes sweet Lojano is why it took the entire population. The current demand is real or 108,869 people. Effective demand is 68,359 people. In the interview it was determined the offer the same that was applied to 7 well-known distributors of the locality and thereby determined the competition Established supply and demand, unmet demand was determined and the figures we have for chocolates unmet demand is 228,086, for the food of milk and pineapple marmalade, orange, guava, apple and figs demand up to 361,696 unsatisfied for the first year. The company will produce working Monday to Friday 8 hours per day. As these sweets are prepared from high quality raw material to be acquired from the different local markets in terms of price they will be comfortable and are made in cash, there will be publicized by the station light and life and in the newspaper The time, the same will be announced at the weekend, also Confectionery will have a label and a logo. The company "Confectionery Loja" will be located in the district compared to Mary Amable Military College as it is the Industrial Park; this place is easily accessible vehicle allowing the arrival of our customers to the company. It will form a limited liability company with an investment of $ .89.527,50 the same partners who will contribute with 44.68% and the rest with a loan from Cooperative Esteban Manuel Godoy with an interest rate of 12% 5 year period and semiannual payments. The patisserie dedicated to the production and sale of sweets Loja will last 5 years. It has an organizational design functional, structural and positional as well as the elaboration of a manual of functions that allow a good development of activities and tasks of staff. With the economic-financial study established the price for each is so sweet for chocolate figures (0.24 grams) the price of the box of 12 units will be priced at retail of $ 1.28 for the first year, in the same way for the food of milk and various fruit jams will be priced at $ 1.31 a pound in glass bottles for the first year. According to the financial analysis: Net Present Value (NPV) of the project is $ .212.287, 85 dollars which ensures a return on the value of the company at the end of its useful life (5 years). Internal Rate of Return (IRR) of investment is 85.39% which is located well above the interest rate that is 12%. The cost benefit ratio reaches $ 1.82 which means that for every dollar of investment is obtained 0.82 cents profit. Period Payback project is 2 years, 36months and 12 days. Also the project agreed on an increase in the costs of 51.88% and a decrease in revenues of 28.22% The research results demonstrate the feasibility of implementing the project, since it ensures profitability for investors and on the other hand allows a socio-economic development and business in the city of Loja, and it is a source of employment which will improve living standards.

• 第一著者: León Coronel, Ramiro A. (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2012
• 主題: INGENIERIA COMERCIAL; ESTUDIO DE FACTIBILIDAD; CREACIÓN DE UNA EMPRESA; PRODUCTORA Y COMERCIALIZADORA
• オンライン･アクセス: http://dspace.unl.edu.ec/jspui/handle/123456789/20373