Plan de marketing para LUGA CAFERESTOBAR en el cantón Paltas, provincia de Loja para el periodo 2023- 2025
At present, is a need to seek efficiency and effectiveness in the operations of companies, given this, it is very important what a strategic plan is, which helps to optimize its strengths, reduce its weaknesses and take advantage of opportunities, that is why, considering that “Luga Caferestobar” do...
Gorde:
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
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2023
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| Gaiak: | |
| Sarrera elektronikoa: | https://dspace.unl.edu.ec/jspui/handle/123456789/27436 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | At present, is a need to seek efficiency and effectiveness in the operations of companies, given this, it is very important what a strategic plan is, which helps to optimize its strengths, reduce its weaknesses and take advantage of opportunities, that is why, considering that “Luga Caferestobar” does not have one, by proposing a Marketing Plan, the company will help to set its destiny on track. To prepare this research work, in the first place, it was supported by the issues inherent to the strategic marketing plan applied to the company “Luga Caferestobar”, later methods such as the scientific method were used, since it has been taken into account to analyze the different theories that this topic entails, such as the selection of the topic, objectives and techniques such as the survey. In the same way, a deductive method was used, for the deduction of the main problem of the project until reaching the realization of the proposed objectives. Finally, with the descriptive method, the analysis of the data will be deepened, facts, such as the analysis of external factors such as political, economic, social, cultural and technological and the analysis of internal factors of the company, with the purpose of structuring the SWOT matrix and high impact matrix. Resulting in the opportunities and threats that the company has before the external factors of the same. In this sense, the external analysis, it was possible to determine that, given the projections regarding the economic growth of the country, it can be considered a financial boost to the market, even when the threats are the lack of confidence in the institutional framework. On the other hand, in the internal analysis, within the strengths, the company is positioned in the market but needs to continue strengthening that position. Keywords: High impact matrix, Marketing plan, business, marketing |
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