Efectos de las estrategias de precios en la percepción del valor del producto en el comportamiento del consumidor del sector retail de la ciudad de Loja
The research focuses on analyzing the effects of pricing strategies on the perception of product value on consumer behavior in the retail sector in the city of Loja. The aim is to identify the predominant pricing strategies and understand the variability in value perception among consumers, consider...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2024
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| Fag: | |
| Online adgang: | https://dspace.unl.edu.ec/jspui/handle/123456789/30051 |
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