Propuesta de un plan de promoción turística para la comunidad Oñacapac en el cantón Saraguro.

The Oñacapac Community has a great tourist potential that has not been used for tourism, that is why, in this investigation was proposed as a general objective to design a proposal for a tourism promotion plan for the Oñacapac community, based on the named work "Management model for the strengthening of tourism in the Oñacapac community of the Saraguro canton, province of Loja" and to carry out, specific objectives were established such as: determine the needs of tourism promotion of the Oñacapac community; define the strategic objectives of tourism promotion; and, design the communication products for tourism promotion, thus making the natural and cultural attractions known to locals and strangers. The techniques used for data collection were: bibliographic reviews, interviews, surveys and direct observation, which give some important results, since it was the opinion of people who know the Oñacapac Community or who are interested in tourism promotion. From the results obtained, it was possible to identify that the existing information about the Oñacapac community in communication products is not updated and therefore is scarce or non-existent. In conclusion, it was possible to determine the importance and acceptance of this plan with its respective activities as part of the Oñacapac Community.

• Auteur principal: Yaure Ramírez, Cristina Paulette (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2023
• Sujets: <TURISMO>; <PROMOCION TURISTICA>; <SARAGURO>; <MARKETING TURISTICO>
• Accès en ligne: https://dspace.unl.edu.ec/jspui/handle/123456789/26613