PROYECTO DE FACTIBILIDAD PARA LA IMPLEMENTACION DE UNA EMPRESA DE SERVICIOS DE LIMPIEZA Y MANTENIMIENTO DE LOS DOMICILIO EN LA CIUDAD DE LOJA

This research aims to conduct a feasibility study to implement a company of cleaning services and maintenance of the homes, which is comprised of four studies such as: market research, technical study, organizational study and financial study. The plaintiffs applied to a sample of 397 families in urban parishes in the city of Loja deductive and inductive, also techniques such as interviews and surveys: for the project the following methods were used. Currently the city of Loja is affected by a marked downturn in terms of utilities, being a barrier to sustainable development, making it impossible to compete with other provinces. The new generations of professionals must make efforts to create innovative companies, occupying the local workforce, with resources of the area and products that can go to market in optimum quality and price. Technology innovation is increasingly common, for the production of goods and services more efficient, better and cheaper. As a new service in the market with good quality and a competitive price, to this is added a good reception in the market thereby creating new sources of work, leveraging existing resources, creating added value and implement the acquired knowledge for the benefit of society. The main objective is to determine the feasibility of the project, based on the following studies; market, technical, administrative and financial, to achieve the goals we rely on the following methodology: 6 In the market study, the size of the supply and demand was determined by analysis which identified unmet demand. Product, price, place and promotion: after this marketing plan where the four p's and are set was performed. The technical study emphasizes the location and size of the plant as is their capacity installed and used; engineering project with the description of the machinery, equipment and tools required, plant layout, production process flow chart and diagrams and process diagram. It has also established its legal and administrative organization that established a limited company, the different hierarchical levels and functions should play in each of the jobs in the company. This as such is structured, it is envisaged that the project life is a period of five years, being located in the city of Loja, Loja canton. The financial study establishes the amount of the investment is $ 24853.41 US dollars, the same which is made by internal capital contributed by partners and external capital raised through a loan of $ 7000.00 US dollars to the National Bank Development with an interest of 15%. As the cost structure is also set, the state of income, classification of costs and break even. In conducting the Financial Assessment Project, a Net Present Value (NPV) of $ 21045.46 US dollars was obtained; Internal Rate of Return (IRR) of 32.98%. The benefit-cost ratio is $ 1.35 cents; Recovery Period Capitalize will in 2 years, 8 months and 12 days. Finally with regard to 7 sensitivity analysis the study determined that the project we resist an increase of 21.47% in costs and a decrease of 16.02% in revenue. Finally it is concluded that the project is feasible as demonstrated mathematically therefore recommend its implementation

• Автор: Pérez Quezada, Mónica Elizabeth (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2015
• Предмети: ADMINISTRACION DE EMPRESAS; PROYECTO FACTIBILIDAD IMPLEMENTACIÓN EMPRESA; SERVICIOS LIMPIEZA MANTENIMIENTO; DOMICILIOS CIUDAD DE LOJA
• Онлайн доступ: http://dspace.unl.edu.ec/jspui/handle/123456789/10619