Evaluación Turística de la Ruta del Emprendimiento de la Parroquia San Pedro de Vilcabamba, Cantón Loja.

This study entitled “Tourism Evaluation of the Entrepreneurship Route in the Parish of San Pedro de Vilcabamba, Canton Loja” had the general objective of evaluating the tourism route in the Parish of San Pedro de Vilcabamba in the Canton of Loja. To implement this research, three specific objectives were set out: to carry out a diagnosis of the current situation of tourism in the Parish of San Pedro de Vilcabamba; to evaluate the Entrepreneurship Route of the Parish of San Pedro de Vilcabamba, and to put forward a proposal to improve it. Carla Ricaurte’s methodology and her matrix were applied to determine the number of existing enterprises in the aforementioned location. At the same time, the following research tolos were used: the análisis of tourism criterio proposed by Maria Jose Viñals for the respective tourism evaluation; matrixes for the evaluation of each of the enterprises that make up the aforementioned tourism route, the socialization of strategies obtained from the tourism assessment done together with the owners of the businesses located in the study site. Subsequently, a tourism development proposal was depeloped for the improvement of the Entrepreneurship Route. As a result, it was found that the Entrepreneurship Route is 60% in Good condition and 40% in deterioration. It was also concluded that the existing problems on the said Route could be improved by applying strategies such as road maintenance campaigns and implementing tourist signs. Furthermore, this study includes recommendations to the Parish Council as well as to the owners of the businesses that make up the abovementioned Route.

• Glavni autor: Rojas Cobos, Paola Esmeralda (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2023
• Teme: <ADMINISTRACION TURISTICA>; <EVALUACION TURISTICA>; <VILCABAMBA>; <ATRACTIVO TURISTICO>
• Online pristup: https://dspace.unl.edu.ec/jspui/handle/123456789/26350