Proyecto de factibilidad para la creación de una empresa productora y comercializadora de loción para tratar queratosis pilosa, en el cantón Riobamba, provincia de Chimborazo

This research includes the literal to describe the title of the study on the feasibility of creating a company dedicated to the production and marketing of lotion to skin keratosis pilaris (dry skin) in Riobamba, Chimborazo province. In the literal b summary of the work done along with its translation into English is. In the literal c an introduction to the theory developed is described. In the literal d. the literature review in the frame of reference detailing the product to be produced with all its features and the conceptual framework we have all necessary for the preparation of a feasibility project review are described. In the letter e. is the description of materials and methods, such as analytical, deductive and inductive analysis, statistical and descriptive addition the survey and direct observation was used as research techniques. Market segmentation for the proposed work is done by estimating a representative sample of 399 respondents. The literal f. the results of research and systematically all calculations and studies that help define the feasibility of the project is presented. In the literal g discussion where market research identifying high effective demand lotions 761,151, with a per capita 8 lotions 250ml per person detailed annual shown; timely information that allowed us to determine market strategy are the basis for structuring the technical study where the size and location of the plant, project engineering set also present the details of the production process using a flowchart for the product to the end consumer. Additional administrative study to establish the conditions for the formation of the company, organization, establishment of hierarchical levels and manual functions for the proper performance of the company is presented. Then the organizational study is performed, the same as was implemented according to the following aspects: legal organization is the legal framework on which the activities were developed, so it is a Limited Liability Company. A financial study which allows investors to establish the feasibility of the project and decide to invest in this we have the following indicators were also presented: $180,916.49 positive NPV and IRR of 99.19%; a recovery period capital (PRC) 1 year, 10 months and 13 days; and sensitivity analysis establishes that resists project costs increased 86.30%, and a decrease in revenue of 39.00%. Later, in the literal h of research findings that help significantly to invest in the project is delivered. Indicating the results based on the objectives in the plan view. In the literal i recommendations made by the author for the implementation and commissioning of the company and everything about improvements to their creation and sustained growth occurs.In the literal j all the literature that has been used, quoted and described revised; to give the product as a result of this work. Finally in the literal k annexes where the project summary is part of the thesis plan and format of the surveys is attached.

• Autor principal: Pino Gavidia, Adriana Elizabeth. (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2014
• Matèries: ADMINISTRACIÓN DE EMPRESAS
• Accés en línia: http://dspace.unl.edu.ec/jspui/handle/123456789/15276