Proyecto de factibilidad para la creación de una empresa de producción y comercialización de Cakes empacados al vacio en la ciudad de Loja.

The feasibility project for the creation of a joint production and marketing of vacuum-packed cake in the city of Loja was performed in order to contribute to the socioeconomic development of the city of Loja. Initially started with the completion of market research, which was developed in the city of Loja, specifically worked with the families of the city of Loja. Through this study could establish levels of unmet need existing in the consumption of cake, amounting to 984,335 units in the first year and for the fifth year is 1091054. With the data obtained from market research, we proceeded to the preparation of the technical study, which identified the same installed capacity, with the result that will be in the capacity to produce 149760 unidades producción constant throughout the life of the company The technical study was analyze the size of the facility and the location of the company: Our company is located in the Province of Loja, Loja in the Electrical Under the citadel. This place meets the physical requirements, for the effective operation of the bakery. The business organization from the legal point of view will be in the form of company limited, given that this type of company offers all the guarantees necessary for those who are associated as employers, while the administrative organization both find different charts structural, functional and position and the respective manuals according to the seats allocated to the company. The financial study found some data such as investment in fixed assets amounting to $ 44,473 in deferred assets in 8000 and current assets or working capital of $ 7489.4 per month, giving a total of $ 59962.4 of the investment same as is required for the company operational. The process of marketing of products generate income for the first year of life and $ 164,736 for the fifth year of $ 224640 th a price of $ 1.10 dollars in the first year and $ 1.50 in the fifth year for each unit in this process so that there is balance in the company in question for the first year to work at a level of 37% in installed capacity and have a sales revenue of $ 61,074 dollars. The financial evaluation of the project was conducted using the five indicators of assessment, the same that produced the following results on $ 145661.6 positive NPV, IRR 80.0% higher than the opportunity cost, the cost benefit ratio greater RBC 1.81 than one, the capital recovery period is 1 year 6 months and 11 days, and finally the sensitivity analysis supports the same as a 49% increase in costs while in regard to the reduction of income supports 27%

• Hovedforfatter: SARANGO JUMBO, TITO LEONARDO (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2012
• Fag: INGENIERIA COMERCIAL; PROYECTO DE FACTIBILIDAD; CREACIÓN DE UNA EMPRESA; PRODUCCIÓN Y COMERCIALIZACIÓN
• Online adgang: http://dspace.unl.edu.ec/jspui/handle/123456789/20509