PROYECTO DE FACTIBILIDAD PARA LA PRODUCCIÓN Y COMERCIALIZACIÓN DE CAFÉ DE CEREALES EN LA CUIDAD DE LOJA

This research work it has done for the sole purpose of knowing if the implementation of this coffee trading company producing cereal consumers would have other beverage alternatives. Eating well at home is essential to live and have a healthy life within families; this enables the creation of a company where you are a natural and caffeine free good quality to be consumed by all people. The company is located in the province of Loja Canton, where conditions are suitable, such as machinery, raw materials and supplies needed for the development of the company. In the development process of the study were conducted objectives served to anticipate the results of knowledge expected from the end of the research process. To meet the objectives proposed methods and techniques were applied to facilitate research and to meet the objectives. In the market research survey was applied to 396 families in the city of Loja in the stages that guide the project from conception , quantification of potential demand if 320 families consume coffee , real demand and demand 220 families effective with 300 families whether to buy our product, and our unsatisfied demand is $1,361,912 where we used the method of the survey and interview applied to commercial owners that sell coffee , analysis of the price that may acquired, the data obtained were applied to the results. Conduct a market study that measured the degree of acceptance of this product in the area, run a technical study which focused mainly the location of the plant and the factors to carry out a quality product , the elements to be considered are : capacity plant , the distribution of the areas determined an installed capacity of 62400 bags of cereal and a capacity utilization of 80 % for the first year team selection to pack the - 5 - coffee grain , materials that we need for the selection of cereals and direct labor and indirect . We conducted a financial study, which estimated that the initial investment is $ 22.696.78 where 55,94 % will be provided by the company and 44.06 % will be financed by the Development Bank where he could display a short-term investment was arranged by a financial evaluation with optimal results could check if it generates profit. Was developed where the study was presented organizational structure organizational model that describes the hierarchical levels , departments and staff roles they will play their respective offices , as well as the company 's established , the same that allowed visualize clearly and precisely the approach that the company has. Finally conclusions are made without argument and presented in summary form, the results of analyzes carried out on the subject, also were reflected recommendations based on the findings.

• Autor principal: REQUENA ARMIJOS, JENNY MARIBEL (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2016
• Matèries: administracion de empresas; plan de marketing; cafe de cereales; produccion y comercializacion
• Accés en línia: http://dspace.unl.edu.ec/jspui/handle/123456789/12762