Plan de gestión comercial del parador turístico Miralago

The present titling work consists of a commercial management plan for the tourist resort. Miralago located in Otavalo, with the purpose of strengthening the competitiveness of the company and achieving a better commercialization of the products while generating more income for their services. The re...

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書誌詳細
第一著者: Inapanta, Edison A. (author)
フォーマット: bachelorThesis
言語:spa
出版事項: 2019
主題:
オンライン・アクセス:http://repositorio.uotavalo.edu.ec/handle/52000/153
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要約:The present titling work consists of a commercial management plan for the tourist resort. Miralago located in Otavalo, with the purpose of strengthening the competitiveness of the company and achieving a better commercialization of the products while generating more income for their services. The research is guided by sustainable development thinking that relates culture, economy and the environment, and focuses on Beni's sustainable tourism models and systems and Barbosa's competitiveness indicators.