Plan de exportación de la microempresa productos cosméticos naturales Martha de Ruales hacia Chile.

The main objective of this research project is to design a plan for export for natural cosmetics for microenterprises PRODUCTS MARTHA DE RUALES NATURAL COSMETICS of the city of Quito, which intends to internationalize and market said product to markets foreigners which projects that the export of cosmetics is carried out so that it contributes to generating economic growth for the microenterprise, with the information collected, the economic level of the the same. Therefore, this was achieved by collecting data since use was made at the level of descriptive research, a qualitative and quantitative paradigm that determined necessary data, regarding the type of investigation the documentary was used and of field that validated the collection of real data from the microenterprise. It became a market study in which Chile turned out to be the target country for cosmetics since it has trade agreements with Ecuador for the products previously mentioned, the distribution channels were also studied, the strategies of marketing and finally the protection of sales to which you want to attain.

• Huvudupphovsman: Escanta, Marxuri G. (author)
• Övriga upphovsmän: Salazar, María C. (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2021
• Ämnen: Comercio internacional; Empresa; Balanza comercial; Chile; Plan de Exportación
• Länkar: http://repositorio.uotavalo.edu.ec/handle/52000/579