Diseño de un manual de identidad corporativa para el posicionamiento estratégico de la organización Sumak Muyu
The design of a corporate identity manual for the strategic positioning of the SUMAK MUYU organization is based on the need to make the organization stand out and become recognized, so that it has a good position in the market of the city of Cotacachi. The present degree project consists of three ch...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2019
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| Fag: | |
| Online adgang: | http://repositorio.uotavalo.edu.ec/handle/52000/176 |
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Tilføj Tag | Summary: | The design of a corporate identity manual for the strategic positioning of the SUMAK MUYU organization is based on the need to make the organization stand out and become recognized, so that it has a good position in the market of the city of Cotacachi. The present degree project consists of three chapters chapters which are: CHAPTER I; In this chapter, contextualization of the theoretical framework is determined, trends related to corporate identity are analyzed from their definition in general to the highlights such as branding strategies. CHAPTER II; This chapter describes the research methodology, which identifies the approach, population analysis, research sources and techniques and instruments used. CHAPTER III; This chapter presents the proposal that includes the design of a corporate identity manual for the strategic positioning of the SUMAK MUYU organization |
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