Plan de marketing para la internacionalización de la empresa "Artesanías Otavalo"
The present investigation proposes the design of a marketing plan for the micro company named as Artesanías Otavalo. This plan includes 7 steps that belong to the model of John Daniels, which intent to generate strategies for the improvement of the company. In this project, three chapters are presen...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Online Access: | http://repositorio.uotavalo.edu.ec/handle/52000/156 |
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