Branding corporativo como estrategia para el reconocimiento de la marca Ciudad Atuntaqui
The present investigation it’s about Corporate branding as a tool for the creation, of recognition of the city Brand “Atuntaqui”. Knowing the importance of branding and its processes that are destined to the construction of a strong brand that reflects its main characteristics an values, also helps...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2017
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| Matèries: | |
| Accés en línia: | http://repositorio.uotavalo.edu.ec/handle/52000/97 |
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Afegir etiqueta | Sumari: | The present investigation it’s about Corporate branding as a tool for the creation, of recognition of the city Brand “Atuntaqui”. Knowing the importance of branding and its processes that are destined to the construction of a strong brand that reflects its main characteristics an values, also helps in the search of differentiation of the competition. |
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