Branding corporativo como estrategia para el reconocimiento de la marca Ciudad Atuntaqui

The present investigation it’s about Corporate branding as a tool for the creation, of recognition of the city Brand “Atuntaqui”. Knowing the importance of branding and its processes that are destined to the construction of a strong brand that reflects its main characteristics an values, also helps...

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Bibliographic Details
Main Author: Pineda, Jefferson B. (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Online Access:http://repositorio.uotavalo.edu.ec/handle/52000/97
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