Modelo de gestión administrativa y comercial para el fortalecimiento de la competitividad de la microempresa "Lenin Sport"

The objective of the research is to design an administrative and commercial model that contributes to improving the competitiveness of the Lennin Sport microenterprise in the city of Cayambe, Pichincha province. From the external situational diagnosis, using the PESTEL matrix: political, economic, social, technological, ecological and legal, it is determined that there are greater opportunities than risks for the company. Analysis of the micro environment through the matrix of the five competitive forces of Michael Porter: rivalry between competing companies, entry of new competing companies, substitute products, suppliers and customers, determining the degree of intensity of threats, so as to make viable The selection of strategies. From the internal analysis of the Lennin Sport microenterprise, through the AMOFIHT matrix and the application of interviews and surveys aimed at the personnel of this company, the main findings of the indicators of these variables were found. The operation and logistics model to improve the competitiveness of the Lennin Sport microenterprise is determined by strategic objectives, production management, strengthening its planning through documented processes. The supply chain component promotes the planning of your budget and the proper management of raw material income and its control. In the distribution of their products, the corresponding diagrams are established to achieve fidelity and trust in their customers. With regard to quality and maintenance, the corresponding policies and processes are established as administrative tools to achieve competitiveness.

• 第一著者: Guamán, Anderson I. (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2019
• 主題: Administración; Comercio; Empresa; Marketing; Modelo de gestión
• オンライン･アクセス: http://repositorio.uotavalo.edu.ec/handle/52000/232