Uso del graffiti como herramienta para la comunicación publicitaria en la ciudad de Otavalo.
The project entitled "Using Graffiti as a tool for marketing communication in the city of Otavalo," is a comprehensive and thorough research on Graffiti, their problems and their possible uses advertising, that can be applied in the city of Otavalo. In the first chapter entitled "Theo...
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| Glavni avtor: | |
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2014
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| Teme: | |
| Online dostop: | http://repositorio.uotavalo.edu.ec/handle/52000/67 |
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Označite | Izvleček: | The project entitled "Using Graffiti as a tool for marketing communication in the city of Otavalo," is a comprehensive and thorough research on Graffiti, their problems and their possible uses advertising, that can be applied in the city of Otavalo. In the first chapter entitled "Theoretical Framework", a deep and detailed research process was performed on the elements and issues concerning the Graffiti over time until the present time, covering topics such as advertising and graphic design, which was subtracted the information necessary and relevant, to give it a conceptual underpinning the design of the proposal and the product. In the second chapter entitled "Diagnosis", the objectives are detailed for the solution of scientific problems raised. To find out what the best options to solve the problem, we proceeded to employ techniques and research methods, in order to get as much information as possible and determine if the final product is related to the subject of study and analyze feasibility and feasibility studies for the solution of the problem The third chapter deals with the "Proposal" itself, which specifies in detail the parameters and technical aspects, which has made the graphic proposal also summarizes its content, colors and format as well as the determination of the concept, based on the results of the previous chapters. |
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