Plan de marketing para mejorar la competitividad en la empresa Atik´s en el cantón Otavalo provincia de Imbabura.
The present investigation proposes the design of a marketing plan for the Atik´s Company, which is proposed through the 7 phases of Vargas Belmonte's model, generating strategies for the improvement of the company. In this project, three chapters are presented the theoretical framework, methodo...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://repositorio.uotavalo.edu.ec/handle/52000/233 |
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