Plan de marketing y ventas para la empresa "Artesanías Softy"

In the investigation it could be that it didn't have a Plan of Marketing the company Crafts Softy for the support and through the visits it was analyzed with the lack of a mission and vision, as well as political and objectives that there is the best address. A presage of sales is given this wa...

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Detalhes bibliográficos
Autor principal: Chancosi, José F. (author)
Formato: bachelorThesis
Idioma:spa
Publicado em: 2020
Assuntos:
Acesso em linha:http://repositorio.uotavalo.edu.ec/handle/52000/356
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Resumo:In the investigation it could be that it didn't have a Plan of Marketing the company Crafts Softy for the support and through the visits it was analyzed with the lack of a mission and vision, as well as political and objectives that there is the best address. A presage of sales is given this way in the course of the years; in the second chapter like equally it is analyzed the FODA he/she is carried out from the company to which has been carried out a crossing of the same one for their respective improvement in the points in which it is needed to optimize in a better way.