Plan de marketing internacional para el fortalecimiento de la competitividad de la microempresa "Agroindustrias R&M" a Estados Unidos

To make an international marketing plan of wine based on honey bee from the micro- enterprise R&M Agroindustries, aims to increase its competitiveness, strengthen, and market in the US market. This research was based on a thorough analysis of the microenterprise R&M Agroindustries, to determine various aspects of its form of production and marketing of the product and focused on establishing digital marketing strategies that will help maximize the resources and opportunities where it can sell the different products using online channels and tools, actually in a globalized market we are in touch with the technology and it is very important to establish digital strategies to be able to stand out and ensure the company in the long term achieving a continuous improvement of quality in the products . This project is divided into 3 chapters in the first chapter is the theoretical framework where decisions were made, about marketing, international marketing and digital marketing, in the second chapter there is a methodological framework that it was used to obtain information and finally, in the last chapter there are results about according to the structure of John Daniels in order to help the micro-enterprise R&M Agroindustries. It is concluded that there is a need to implement a marketing plan so that the company can meet the desired objectives and obtain continuous improvement.

• Main Author: Guevara, Gisele S. (author)
• Format: bachelorThesis
• Language: spa
• Published: 2019
• Subjects: Marketing; Empresa; Industria; Estados Unidos; Marketing internacional
• Online Access: http://repositorio.uotavalo.edu.ec/handle/52000/222