Plan de logística para la empresa "Zulac S.A." de la ciudad de Ibarra

The main objective of this research project is to design a logistics plan for the international physical distribution of the products of the company Zulac SA of the city of Ibarra, with the purpose of maintaining quality and excellence in the company's logistics chain. identified the weaknesses through the collection of necessary information, which allowed to strengthen the positive aspects of the company and reduce the shortcomings through strategies aimed at the continuous improvement of procurement, production and distribution processes that at the same time serve as a sufficient tool for making decisions that contribute to the growth of the company, additionally a market study was developed in order to identify a target market to exercise the international physical distribution through the export of the products of the company Zulac SA , with the conviction of growing and positioning its maraca in the international market. In the development of this project, a qualitative and quantitative approach of a descriptive and explanatory type was applied, using an inductive-deductive and analytical-synthetic research methodology, supporting us with the use of different research techniques such as interviewing, and observation that contributed to guide the obtaining of knowledge. The result obtained is that logistics stands out as the boom of the union, which sets in motion the economy of a company. It can be concluded that a management of the supply chain generates a positive impact on the company.

• Yazar: Cerón, Paola F. (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2019
• Konular: Logística; Empresa; Marketing; Ecuador; Logística para la empresa
• Online Erişim: http://repositorio.uotavalo.edu.ec/handle/52000/223