Campaña digital para la promoción y reconocimiento de la marca "Las Toyas" en la ciudad de Cayambe
In this research, the use of promotional methods and strategies is explored for the design of a digital advertising campaign for the brand “Las Toyas” given its problematic situation. For this, theoretical foundations of design are considered that serve as architecture for the construction of digita...
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2021
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| Soggetti: | |
| Accesso online: | http://repositorio.uotavalo.edu.ec/handle/52000/375 |
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Aggiungi Tag | Riassunto: | In this research, the use of promotional methods and strategies is explored for the design of a digital advertising campaign for the brand “Las Toyas” given its problematic situation. For this, theoretical foundations of design are considered that serve as architecture for the construction of digital graphic pieces. An analysis of the brand is developed based on a quantitative assessment through the implementation of 224 surveys aimed at Cayambeña citizens, thus checking the needs and problems to be solved in terms of brand promotion. Finally, a digital advertising campaign is developed on social networks with the implementation of digital graphic resources, resulting in the increase in views and interactions of the public with the brand and this same result being the factor that contributes recognition and promotion to the brand. |
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