Incidencia en el comportamiento del consumidor a través del uso de la imagen de una entidad deportiva: Caso "Barcelona Sporting Club"

Consumer behavior is related to multiple factors and external impulses that influence the buying process among these factors created the branding for products can be decisive when making decisions by consumers; the present work aims to deepen through field research the relationship between the two v...

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Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Romero Dávila, Evelin Karina (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2015
Teme:
Online dostop:http://dspace.ups.edu.ec/handle/123456789/10155
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