Diseño de un mecanismo de apertura de las exportaciones al mercado mexicano de tableros contrachapados fabricados por las pymes ubicadas en la ciudad de Quito

Traditionally the small and medium companies in Quito, which they were limiting to the domestic market, but with the course of last years, the economic environment in which they develop has generated opportunities of opening on foreign markets. That include in the companies face new challenges organizational to be kept inside the managerial activity worldwide. In this area the guidelines will be generated to continuing for future investigations of export, realized the present work of degree. In this work was compiled, analyzed and studied, the demand and the possibilities of revenue to the Mexican market. There was analyzed the information of the Mexican market, observing the feasibility of trade, including relevant aspects as the competence to opposite to international contenders as China and Peru in the last five years, as well as the technological innovation in the productive processes and the quality standards. The relevancy of the investigation is translated in the development of important aspects during the process of capture of market, assembling for this the diverse legal dispositions, the process of transformation of the boards plywood’s, the logistic components and the sending coordinates of ideal form of the product, to the client the time and the place. Finally there proposes opposite to the obtained results a model of tactics to meditate for the small and medium companies in Quito, provoking a suitable orientation of the diverse actions and strategies to continuing to increase the competitiveness on diverse suitable markets to establish a commercial relation.

• מחבר ראשי: Aguirre Beltrán, Victoria Viviana (author)
• מחברים אחרים: Gómez Galárraga, Vanessa Cecilia (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2015
• נושאים: ADMINISTRACIÓN DE EMPRESAS; INDUSTRIAS DE LA MADERA; FORESTACIÓN; ANÁLISIS DE MERCADEO
• גישה מקוונת: http://dspace.ups.edu.ec/handle/123456789/9650