Estructuración de un modelo para la fidelización del consumidor de pastas dentales comprendido entre 20 a 24 años de edad, en la parroquia Quitumbe, ubicada en el sur de la ciudad de Quito

In the present thesis a review of the theoretical existing bases on the clients´ loyalty will be analyzed, and in this way the panorama will be clearer, allowing us to develop the research. In order to complete a market research through the use techniques, as the focus group and the survey. In the s...

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Bibliographic Details
Main Author: Egas Hidalgo, Viviana Nathaly (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.ups.edu.ec/handle/123456789/10141
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