“Diseño de un plan estratégico de marketing para la empresa Fix Equipment S. A en el distrito metropolitano de Quito”

The aim of this present work is develop basic marketing concepts through the design of a strategic marketing plan for the company Fix Equipment S.A. which is responsible for developing technological solutions. At the beginning, this work describes the current theoretical foundation of marketing. Aft...

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Bibliographic Details
Main Author: Mejía Parra, Martha Susana (author)
Format: bachelorThesis
Language:spa
Published: 2013
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Online Access:http://dspace.ups.edu.ec/handle/123456789/5811
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