Documental : emprendimientos de los graduados de comunicación social de la UPS sede Quito.

The main objective of this research is to produce an audiovisual product about the entrepreneurship of the Social Communication graduates of the Salesian Polytechnic University (UPS). For this, it was necessary to identify the context of the labor market in which the graduates operate. Methodologically research is articulated under the line of Communication and Development, which focuses on the contributions of communication seeking social transformation, using as a communication axis: Communication and Human Development, allowing the paradigm to be naturalistic which alludes to the exploration through techniques called as: depth interview, field observation and biographical method, which allow valid inferences to be made from the information obtained. In order to select the best entrepreneurship cases of the graduates with whom we worked throughout this investigation, the following parameters were taken into account: type of production, impact on society, innovation and sense of communication, the same ones that are developed in depth later in this report. Finally, an audiovisual product is presented that uses the reportage as a research resource, which allows obtaining the pertinent information for the creation of the video. The duration is 21 minutes with a narrative structure that favors understanding and interest, as it collects information on the origin of the ventures and recommendations related to the new students of the Social Communication Career

• 主要作者: Tapia Duque, Daniel Adrian (author)
• 格式: bachelorThesis
• 语言: spa
• 出版: 2018
• 主题: COMUNICACIÓN SOCIAL; REPORTAJES; MARKETING > ASPECTOS SOCIALES; COWORKING
• 在线阅读: http://dspace.ups.edu.ec/handle/123456789/15527