Diseño de un plan de marketing para el reposicionamiento del producto acid folic 800mcg perteneciente a la microempresa the vitamin's home dedicada a la venta de productos medicinales naturales ubicada en la ciudad de Quito
The Vitamin's Home Microenterprise was established in Quito since 1999, which imports, markets and distributes natural products with brands like NBTY Puritan's Pride Natural Wealth and the most prestigious brand in the United States, Nature's Bounty. In its product line the one with l...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2013
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| Fag: | |
| Online adgang: | http://dspace.ups.edu.ec/handle/123456789/5193 |
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Tilføj Tag | Summary: | The Vitamin's Home Microenterprise was established in Quito since 1999, which imports, markets and distributes natural products with brands like NBTY Puritan's Pride Natural Wealth and the most prestigious brand in the United States, Nature's Bounty. In its product line the one with lower turnover inventory is 800mcg folic acid, identifying that does not have good reception in the market, due to the lack of promotion by the microenterprise, added to the described is the lack of population about the benefits that this product offers, thinking it's exclusively for women in gestation. This thesis has been developed in order to design a marketing plan which let us to establish appropriate strategies for the repositioning of 800mcg folic acid, and thus improve sales and profits, establishing benefits for The Vitamin's Home microenterprise |
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