Elaboración de un modelo de gestión para tienda comunitaria en el cantón Mejía parroquia Aloag

Lack of information on consumers and price speculation in the staples in Mejia parish Aloag the draft Community Stores develops, with the aim of promoting inclusive businesses and partnerships in the sector, this project seeks better quality of life of vulnerable population groups and small producers Aloag and around. In chapter one the problem identified population of Canton Me-Mejia Parish Aloag, objectives and rationale for the project is defined. That is why the Centre for Management Mejia promotes community store, which allow entry to small and medium producers of agricultural and farming sector to generate and facilitate the creation of new productive enterprises. In chapter two situational analysis was conducted at the national and local levels considering population indicators, revenue, expenditure and main activities of the sector Chapter three presents a market study focuses on project feasibility Community Store. The tastes and preferences of the reference population also be performed; analysis of supply and demand in the market. In chapter four the management model of community store their roles and operation of it is developed, taking into account the studies and information of reference of the previous chapters and thence draw conclusions and recommendations for the project.

• Autore principale: Chiluisa Riera, Eliana Natali (author)
• Altri autori: Viscarra Nuñez, Olga Paulina (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2015
• Soggetti: PLANIFICACIÓN ESTRATÉGICA; MICROEMPRESAS
• Accesso online: http://dspace.ups.edu.ec/handle/123456789/10138