Diseño de un plan de marketing social orientado a la prevención del cáncer de mama para la sociedad de lucha contra el cáncer Solca núcleo de Quito, ubicado en la provincia de Pichincha.

The present research is aimed at “Sociedad de Lucha Contra el Cancer” SOLCA Quito, aims to design a social marketing plan aimed at the prevention of breast cancer which is the design of programs designed to generate acceptance of preventing this catastrophic disease, influencing the voluntary behavi...

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Bibliographic Details
Main Author: Granja Abril, Evelyn Cristina (author)
Other Authors: Reyes Reyes, Verónica Johanna (author)
Format: bachelorThesis
Language:spa
Published: 2013
Subjects:
Online Access:http://dspace.ups.edu.ec/handle/123456789/4942
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