Análisis del impacto de los CRM en empresas de ventas de productos farmacéuticos en el periodo 2007-2012 y establecen un mecanismo de fidelización de los clientes

Análisis del impacto de los CRM en empresas de ventas de productos farmacéuticos en el periodo 2007-2012 y establecen un mecanismo de fidelización de los clientes

The pharmaceutical industry is a clear example of globalization, in which it is relatively easy to determine the participation of both national and multinational companies. Each generating competition in the market in order to keep most of it to themselves. Given the high levels of competition, it i...

Full description

Saved in:
Bibliographic Details
Main Author: Mesias Calero, Patricio Alexandra (author)
Other Authors: Villaroel Mosquera, Wilson Santiago (author)
Format: masterThesis
Language:spa
Published: 2013
Subjects:
ADMINISTRACIÓN DE EMPRESAS
FARMATOCINÉTICA
FARMACEÚTICOS
Online Access:http://dspace.ups.edu.ec/handle/123456789/6402
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://dspace.ups.edu.ec/handle/123456789/6402

Similar Items