Diseño de una estrategia de posicionamiento del Pájaro Azúl como marca país mediante la Asociación de Pequeños Productores del Cantón Echeandía
This work qualification is aimed at small artisanal producers liquor Blue Bird holding its preparation in Echeandía Canton, located in the province of Bolivar, and have made this their main economic activity, keeping this tradition for over forty years. With the proposed development of a positioning...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Online Access: | http://dspace.ups.edu.ec/handle/123456789/7629 |
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De la realidad a la acción para lograr ventajas competitivas en ventas: el e-marketing en las pymes de Quito
