Diseño de una estrategia de posicionamiento del Pájaro Azúl como marca país mediante la Asociación de Pequeños Productores del Cantón Echeandía

This work qualification is aimed at small artisanal producers liquor Blue Bird holding its preparation in Echeandía Canton, located in the province of Bolivar, and have made this their main economic activity, keeping this tradition for over forty years. With the proposed development of a positioning...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Almeida García, Cintya Alicia (author)
Weitere Verfasser: León Cadena, Andrea Guadalupe (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2015
Schlagworte:
Online Zugang:http://dspace.ups.edu.ec/handle/123456789/7629
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!