Diseño de un plan de marketing estratégico para el posicionamiento de marca de calzado Gamos con el objetivo de incrementar su participación en el mercado de la ciudad de Quito.
The present research is directed to footwear Gamos, which focuses on the manufacture of national shoes. This organization has generated several job opportunities over the years, thus improving life quality of the workers and their families. Gamos requires getting a better positioning and increasing...
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| Main Author: | |
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| Other Authors: | , |
| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://dspace.ups.edu.ec/handle/123456789/8196 |
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