Diseño de un plan de marketing integral orientado a nuevos segmentos de mercado para la sostenibilidad de los servicios de la fundación niñez y vida

The following paper discusses the application of integrated marketing to the “Niñez y Vida” foundation, an organization that provides services to different sectors considered vulnerable in society. These centers are located in the cities of Quito and Santo Domingo, the services that the foundation o...

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Bibliographic Details
Main Author: Pazmiño Álvarez, Christian Giovanny (author)
Other Authors: Salazar Rosero, Nara Estefany (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.ups.edu.ec/handle/123456789/8855
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