Diseño de un plan de marketing para la constructora Sevilla y Martínez Ingenieros C. A. (SEMAICA) de la ciudad de Quito.

Sevilla and Martinez C.A., Semaica is a national company that in this new year is looking to operate with a new business under the same line of the construction sector. This is why a big group of ideas were suggested at the committee and each one of them were on evaluation for days during three mont...

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Detalles Bibliográficos
Autor Principal: Álvarez Castañeda, Daniela Marisol (author)
Outros autores: Gómez Noblecilla, María Eugenia (author)
Formato: bachelorThesis
Idioma:spa
Publicado: 2013
Subjects:
Acceso en liña:http://dspace.ups.edu.ec/handle/123456789/4879
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Summary:Sevilla and Martinez C.A., Semaica is a national company that in this new year is looking to operate with a new business under the same line of the construction sector. This is why a big group of ideas were suggested at the committee and each one of them were on evaluation for days during three months approximately. An extensive discussion resulted in to invest in Consulting Civil Works; this means the implementation of an integrated department with a group of qualified professionals and cutting-edge technological equipment for the execution of projects of high complexity in Quito city.