Evaluación del marketing institucional de los Centros Comerciales del Sur de Quito

The research assesses the institutional marketing handling malls South of Quito, Atahualpa Mall, Ciudad Comercial El Recreo, Quicentro South Mall, after a proposed marketing a generic model is presented. For the realization of this was based on institutional marketing and different marketing strateg...

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Бібліографічні деталі
Автор: Lescano Almache, Mayra Fernanda (author)
Інші автори: Sandoval Mena, Mariela Jeanneth (author)
Формат: bachelorThesis
Мова:spa
Опубліковано: 2014
Предмети:
Онлайн доступ:http://dspace.ups.edu.ec/handle/123456789/6325
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Резюме:The research assesses the institutional marketing handling malls South of Quito, Atahualpa Mall, Ciudad Comercial El Recreo, Quicentro South Mall, after a proposed marketing a generic model is presented. For the realization of this was based on institutional marketing and different marketing strategies.