El marketing directo alcances y logros económicos y financieros de las empresas comerciales en los cantones Quito, Cayambe y Pedro Moncayo

Today there are plenty of products that are offered equal differently by companies, but be competition to them are forced to resort to a very important tool in commerce, direct marketing, so get as many and customer loyalty. Marketing is a set of activities whose primary purpose is to inform consumers about the features and benefits of a product or service in order to conquer the market by meeting the needs of consumers. Several types of marketing but research focused on direct marketing which has some means that are: personal selling, telemarketing or telephone marketing, direct mail marketing or mailing, catalog marketing, direct response television marketing, kiosk - marketing, marketing on - line

• Glavni autor: Delgado Betancourt, Jessica Tamara (author)
• Daljnji autori: Saá Pinta, John Patricio (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2013
• Teme: CONTABILIDAD; ESTADOS FINANCIEROS; ECONOMÍA
• Online pristup: http://dspace.ups.edu.ec/handle/123456789/5854