Estudio del comportamiento de los consumidores residentes del distrito metropolitano de Quito, al momento de realizar actividades turísticas dentro de la ciudad.

Market research is considered as a fundamental tool for providing relevant information in making decisions , so this paper uses this tool in the development of a comprehensive analysis process , directed to the study of consumer behavior Distrito Metropoliano de Quito residents, at the time of touri...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Flores Cevallos, Dalma Estefanía (author)
Beste egile batzuk: Mayanza Puma, Jessica Marcela (author), Usuay Erazo, Luis Enrique (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2013
Gaiak:
Sarrera elektronikoa:http://dspace.ups.edu.ec/handle/123456789/5797
Etiketak: Etiketa erantsi
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Deskribapena
Gaia:Market research is considered as a fundamental tool for providing relevant information in making decisions , so this paper uses this tool in the development of a comprehensive analysis process , directed to the study of consumer behavior Distrito Metropoliano de Quito residents, at the time of tourism activities within the city; based on a theoretical foundation based on the contents of specialized texts on topics such as : marketing , consumer behavior , tourism and tourism regulatory Ecuadorian law , incorporating some relevant topics of the Distrito Metropolitano de Quito talking about general aspects like: geographical demarcation , political division , demographics , among others, and thus getting important elements that enables the development of a situational analysis of the current state of tourism in the city.