Plan de marketing social para la generación de recursos económicos que le permita financiar a la “Fundación ecuatoriana para la ayuda al síndrome de Turner”
This work of titulation is developing a social marketing plan for "Ecuadorian Foundation to aid Turner Syndrome", the organization provides services to women and girls with Turner syndrome. This foundation has been handled with resources from the board of trustees and a small percentage of...
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| Tác giả khác: | |
| Định dạng: | bachelorThesis |
| Ngôn ngữ: | spa |
| Được phát hành: |
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://dspace.ups.edu.ec/handle/123456789/9102 |
| Các nhãn: |
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Thêm thẻ | Tóm tắt: | This work of titulation is developing a social marketing plan for "Ecuadorian Foundation to aid Turner Syndrome", the organization provides services to women and girls with Turner syndrome. This foundation has been handled with resources from the board of trustees and a small percentage of donors, why, support third party is looking through sponsorships, donations and social campaigns proposed in order to make a profit. The main problem is that the foundation does not have sufficient financial resources to meet the needs of women with Turner syndrome. To solve part of the problem is proposed to conduct a social marketing plan for obtaining various benefits is important to note that rollover of the necessary resources for "FEPAST" for investment year shall be permitted after year, under proper management and use of its resources, allowing meet the objectives through strategies and action plans to run, so you can generate market growth donors and new revenues needed for the foundation, through the proposals detailed in the development of this document, which will support the consecutive increase to meet the process of self-management, self-development and improve the quality of life of girls and women with this syndrome Turner. |
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