Desarrollo del proyecto alternativo de comercialización–MAGAP módulo de captura de información y georreferenciación parte II
An Alternative Marketing Circuit CIALCO tries to reduce the existence of people intermediaries, who have increased the price of products more than double in some cases, these high prices imposed by people intermediaries are assumed by the end consumers or ecuadorian families and in some times could...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2017
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| Matèries: | |
| Accés en línia: | http://dspace.ups.edu.ec/handle/123456789/14463 |
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Afegir etiqueta | Sumari: | An Alternative Marketing Circuit CIALCO tries to reduce the existence of people intermediaries, who have increased the price of products more than double in some cases, these high prices imposed by people intermediaries are assumed by the end consumers or ecuadorian families and in some times could generate speculation at national level, affecting local production and profit of producers in general. These CIALCOs have also been called short circuits because they involve zero intermediation. There are several types of CIALCOs, each one has its definition and it handles logic and specifications which try to reach the citizenship on a massive form, this way the producer sells his production at a fair price and the consumer acquires at the official price. The types of CIALCOs have been defined according to the needs of producers, consumers and government contractors. The forms of the CIALCOs to be developed are Foot of Farm, Shop, Public Purchase, Peasant Exportation and HORECA. |
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