Cuento educomunicacional Pop Up de la primera emisión postal del Ecuador orientado al fortalecimiento del estudio de la filatelia.

This titling project explains the social communicator roll in the society and the importance of this labor in it. It also establish how the communication sticks to functionalist models, centric adult who proposes exclusive speeches and overrides other alternative realities. The education doesn’t scape from this reality because it uses new technologies for teaching old pedagogies. The repetition is taught, it overrides the creativity and discards the playful as a taught method. Social communication offers us an alternative that proposes a dialogic and participatory alternative vision contributing to social change; to demonstrate how alternative communication works, the subject of philately was chosen, around which rotates the proposal. One of the first written message from the media was the letter, from this derivate the postage stamp and from this, the Philately, that is based in the study of these little historic documents. By the way the treatment of this topic is directed almost entirely for adult audience? That is why, is proposed in first step, to give by the communication a use directed for child audience, by the use of the “Pop Up” technician, based in paper folds, with warm and cold tone, saturated and strong colors that invocate the interaction with the text and the playful. The result of this propose is a “Pop Up” style tale, about the First Postal Emission in Ecuador. An unknown fact for some Ecuadorians that is part of our national history.

• Autor principal: Redrobán Mantilla, Karla Anabel (author)
• Altres autors: Silva Albarracín, Carlos Javier (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2016
• Matèries: COMUNICACIÓN SOCIAL; CAMBIO SOCIAL; CUENTO; POP UP
• Accés en línia: http://dspace.ups.edu.ec/handle/123456789/12480